With consumers now shopping seamlessly from their phones and devices - whether at home or on the go - the traditional rules of marketing are quickly becoming outdated. Advertising today is no longer just about building brand awareness; it’s about driving immediate action and conversions in real-time. In this session, we’ll explore how the shift to mobile-first, always-on shopping has transformed the marketing mix and discuss what the new rules are for engaging consumers and driving success in this fast-evolving landscape.

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