Zoila Castro is a marketing strategist and the co-founder of NOMAD Marketing Agency, a digital marketing firm founded by Latina entrepreneurs from Peru. With over a decade of experience, Zoila’s expertise spans fashion, luxury and retail marketing, digital innovation and branding, customer engagement, and influencer strategy, helping businesses stand out in competitive markets through creative, results-driven strategies.

Her work with global brands like Azaleia, BethelHelena, and Aquavita has focused on integrating digital-first strategies to meet the evolving demands of today’s consumers. Zoila’s ability to bridge data, consumer behavior insights, and creative marketing solutions has empowered brands to move beyond traditional awareness-building tactics and drive immediate action.

Zoila’s expertise in digital transformation, cross-market expansion, and real-time engagement enables her to offer valuable insights into the new rules of marketing and how businesses can succeed in this fast-evolving retail landscape.