Matt is former Director of analytics and Strategy at Thuma, 8+ years of marketing and e-commerce analytics experience. He has built in-house multi-touch marketing attribution models, operated large scale MMM, managed $30M+ marketing budgets across 10+ marketing channels and 20+ agencies/solutions. He has helped scaled companies from $75M - $200M in revenue over a three 3 years period with data-driven solutions.

Currently he is assisting LooLoo in building modern marketing measurements solutions by integrating lifetime value directly into Facebook, Google and digital spends.