Elizabeth Johnson is the CEO of Pathformance, the leading marketing measurement platform helping brands, agencies, and media partners understand what’s working and why. Under her leadership, Pathformance has measured 24 billion+ impressions, optimized thousands of campaigns, and empowered over 500+ brands to make smarter, faster, data-driven decisions.

An industry trailblazer, Elizabeth is known for turning complex marketing signals into clear, actionable outcomes. She is a sought-after voice in the future of retail media, ad-tech innovation, and brand accountability.

Elizabeth’s philosophy is simple but powerful: Every campaign should be measured. Every dollar should work harder. Every brand should know what moves the needle.
At the forefront of where commerce meets content, she brings clarity, innovation, and results to brands navigating an ever-evolving media landscape.